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Automotive
Dealership Design Guide
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AUTOMOTIVE DESIGN GUIDE TABLE OF CONTENTS Outdoor Site Lighting that heightens consumer awareness ...................3 - Feature Display Lighting...................................................................7 - High Competition Displays...............................................................8 - Medium Competition Displays........................................................11 - Low Competition Displays ..............................................................13 Showroom Light
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SITE | SHOWROOM | SERVICE LEADING THE LIGHTING INDUSTRY Cooper Lighting is a recognized industry leader offering first-class lighting solutions for even the most challenging applications. Addressing every area of an automotive dealership, Cooper Lighting manufactures high performance products that create inviting areas of uniform illumination, endure the most rigorous operating environments and offer exceptional energy savings opportunities. Purchasing a vehicle is an emotional decision for con
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3 4 OUTDOOR SITE LIGHTING Exterior site lighting provides the first impression of an automotive dealership and is an outward expression of image. During daytime hours, the form of the exterior site light should compliment dealership architecture and tie to dealership branding. For evening operation, properly designed site lighting entices customers, attracting business to the dealership. When developing site lighting configurations careful consideration should be given to surrounding establish
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OUTDOOR SITE LIGHTING THAT HEIGHTENS CONSUMER AWARENESS. MCGRAW-EDISON [Talon] MCGRAW-EDISON [Galleria Square] MCGRAW-EDISON [Galleria Round] MCGRAW-EDISON [CLM] MCGRAW-EDISON [Landau] INVUE [Icon] CONSIDER YOUR IMAGE Site lighting provides a means of navigation through the exterior merchandising area and rounds out the overall aesthetic appeal of the automotive dealership. Whether your style calls for the simple elegance of a square housing or the fluid appeal of a rounded architectural lumin
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5 6 CONSIDER YOUR POCKETBOOK When selecting site lighting products, three important cost factors should be evaluated— fixture construction, energy consumption and maintenance cycle. Corrosive moisture, broad temperature variation and flocking insects make the outdoor environment particularly challenging for optimal luminaire performance. Premium materials and precisely toleranced construction allow site lighting products to perform efficiently with minimal maintenance. Cooper Lighting uses si
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Lamp Type Lamp Orientation Maintained Lumens Life [hrs.] Input Watts Efficacy [lms/w] 1000W Probe Start MH Vertical 82,000 10,000 1080 102 Horizontal 71,500 9,000 1080 97 1000W Pulse Start MH Vertical 96,000 15,000 1100 109 Horizontal 86,000 9,000 1100 98 875W Pulse Start MH Vertical 80,000 20,000 940 106 Horizontal 76,000 12,000 940 101 750W Pulse Start MH Vertical 62,000 16,000 820 100 Horizontal 47,500 12,000 820 83 Average Input Number of Operating Days/ Total Annual Annual 1 2 3 Lamp Type W
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7 8 FEATURE DISPLAY LIGHTING FLEXIBILITY AND VERSATILITY The use of floodlighting products to highlight an automobile on an exterior display stand or platform is a powerful merchandising technique. Directional sources play off the vehicle’s form to reveal its appeal, attracting attention and increasing the likelihood of connecting with the customer. Display stands require floodlighting fixtures with flexibility and versatility to accommodate continuous change while maintaining eye-catching illu
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HIGH COMPETITION SITE LIGHTING HIGH COMPETITION DISPLAY When your automotive dealership lot is neighbored by well illuminated dealerships or service stations high competition lighting levels are recommended. Create a front row feature display along the roadway with primary traffic flow. To prevent obstructing the view of displayed vehicles, mount poles at grade [25' pole/fixture mounting height]. The remaining areas of the dealership displaying vehicles are considered general merchandise area
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9 10 ENHANCED 1000W MH FLAT GLASS ENERGY SAVING DIMMING After hours operation of money and energy saving Hi-Lo dimming relay mounted internal to the fixture. Mounting Height [ft.] 27.5 Spacing [ft.] 55 Maintained Average FC 32.1 Uniformity 1.15 POLE FIXTURE COMBINATION ORDERING LOGIC 1 Distribution Fixture Configuration Product Family 80 MPH 90 MPH 100 MPH 2 2 2 Area Round [AR] 3 @ 90° Talon [TLL] TLL31KMRF25XXHL TLL31KMRF25XXHL TLL31KMRF25XXHL 2 2 2 Galleria Square [GSM] GSM31KMRF25XXHL GSM31
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1000W MH FLAT GLASS GENERAL MERCHANDISE DISPLAY IESNA recommends 50 FC average illuminance for areas of high competition. Mounting Height [ft.] 27.5 Spacing [ft.] 60 Maintained Average FC 50.2 Uniformity 1.26 POLE FIXTURE COMBINATION ORDERING LOGIC 1 Distribution Fixture Configuration Product Family 80 MPH 90 MPH 100 MPH 2 2 2 Area Round [AR] 3 @ 90° Talon [TLL] TLL31KMRF25XX TLL31KMRF25XX TLL31KMRF25XX 2 2 2 Galleria Square [GSM] GSM31KMRF25XX GSM31KMRF25XX GSM31KMRF25XX 2 2 2 Galleria Round
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11 12 MEDIUM COMPETITION SITE LIGHTING MEDIUM COMPETITION DISPLAY When your automotive dealership lot is neighbored by service stations or large national retailers medium competition lighting levels are recommended. Create a front row feature display along the roadway with primary traffic flow. To prevent obstructing the view of displayed vehicles, mount poles at grade [25' pole/fixture mounting height]. The remaining areas of the dealership displaying vehicles are considered general merchand
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1000W MH FLAT GLASS GENERAL MERCHANDISE DISPLAY IESNA recommends 30 FC average illuminance for areas of medium competition. Mounting Height [ft.] 27.5 Spacing [ft.] 62 Maintained Average FC 31.9 Uniformity 1.16 POLE FIXTURE COMBINATION ORDERING LOGIC 1 2 Distribution Fixture Configuration Product Family 80 MPH 90 MPH 100 MPH 3 3 4 Area Round [AR] 2 @ 180° Talon [TLL] TLL21KMRF25XX TLL21KMRF25XX TLL21KMRF25XX0 3 3 4 Galleria Square [GSM] GSM21KMRF25XX GSM21KMRF25XX GSM21KMRF25XX0 3 3 3 Galleri
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13 14 LOW COMPETITION SITE LIGHTING LOW COMPETITION DISPLAY When your automotive dealership lot is neighbored by small retail centers and businesses low competition lighting levels are recommended. Create a front row feature display along the roadway with primary traffic flow. To prevent obstructing the view of displayed vehicles, mount poles at grade [25' pole/fixture mounting height]. The remaining areas of the dealership displaying vehicles are considered general merchandise areas. To pro
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1000W MH FLAT GLASS GENERAL MERCHANDISE DISPLAY IESNA recommends 20 FC average illuminance for areas of medium competition. Mounting Height [ft.] 27.5 Spacing [ft.] 93 Maintained Average FC 21.9 Uniformity 1.88 POLE FIXTURE COMBINATION ORDERING LOGIC 1 2 Distribution Fixture Configuration Product Family 80 MPH 90 MPH 100 MPH 3 3 4 Area Round [AR] 2 @ 180° Talon [TLL] TLL21KMRF25XX TLL21KMRF25XX TLL21KMRF25XX0 3 3 4 Galleria Square [GSM] GSM21KMRF25XX GSM21KMRF25XX GSM21KMRF25XX0 3 3 3 Galleri
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15 16 SHOWROOM LIGHTING INSPIRATION AND FUNCTIONALITY Showrooms are multifunctional facilities used for customer reception, retail display and business-closing transactions. Discrete tasks performed in each area require custom lighting solutions that create separation of space and illuminance geared toward the primary function in the area. Some tasks lend themselves to general ambient lighting with uniform illuminance while others require dramatic light levels with high contrast ratios that acc
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SHOWROOM LIGHTING THAT ENHANCES MERCHANDISE APPEAL. APPEALING INVITING INTIMATE Showroom vehicles and displays should Overall dealership ambiance plays a crucial Office and seating areas should be attract the attention of the customer from role in evoking a sense of comfort and comfortable environments that encourage the moment they enter the dealership directly impacts the customer’s ability to relaxation and facilitate business door. Whether you are highlighting the make important decisions
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17 18 SERVICE DEPARTMENT LIGHTING PRODUCTIVITY LEADS TO PROFITABILITY The success of the service department is measured in productivity, and ultimately, profitability. Without proper lighting, the likelihood of costly mistakes and wasted time increases. The appropriate type and level of illumination greatly improves quality and workmanship in general and in fine detail areas. While proper lighting has a direct impact on the dealership’s bottom-line, additional benefit results from increased cu
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SERVICE DEPARTMENT LIGHTING THAT INCREASES PRODUCTIVITY. ENERGY SAVINGS Service department lighting offers a great opportunity to increase energy savings and improve overall profitability. Energy efficient building design 2 practices outlined in the ASHRAE 90.1-2004 standard recommend a maximum power density of 0.7 W/ft for automotive service department lighting designs. By selecting high performance lighting equipment and incorporating energy efficient light sources, this recommendation is easi
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Cooper Lighting International Sales, USA The Cooper Lighting Family Customer First Center Cooper Lighting Halo 1121 Highway 74 South 1121 Highway 74 South Metalux Peachtree City, GA 30269 Peachtree City, GA 30269 Lumark Sure-Lites P: 770-486-4800 P: 770-486-4800 Neo-Ray F: 770-486-4801 F: 770-486-4801 Corelite Portfolio www.cooperlighting.com Canada Iris Cooper Lighting Shaper 5925 McLaughlin Road io Mississauga, Ontario L5R 1B8 Lumière Invue P: 905-507-4000 McGraw-Edison F: 905-568-7049 Street
