Summary of the content on the page No. 1
Mobile TV with DVB-H
Markus Lindqvist
Director, Server & Network Solutions
Multimedia, Nokia
1© 2005 Nokia Nseries
Summary of the content on the page No. 2
MobileTV & Video User Paradigms Multiple ways to receive, download and play TV and video content Broadcasting: Live MobileTV • “same content for everyone at same time” Example: DVB-H based broadcast mobile TV Content synchronization •“taking my content with me for On-demand video services later use” •“specific content for me at request” Examples: •Subscription based scheduled Examples: download of video content over •Video streaming services over cellular cellular network (for off-line us
Summary of the content on the page No. 3
Mobile TV is poised to take off • TV is the world’s most popular home entertainment medium • Digital convergence means that mobile phones are – More than communication devices – Offering more entertainment and games – Used as a source of information • news, travel, weather, sports results • Broadcast introduces cost-efficient delivery of TV and other media content now to mobile users • Commercial mobile broadcast services are expected to spread out during the year 2006 – Commercial announcemen
Summary of the content on the page No. 4
Positive consumer response to Mobile TV • Recent Oxford pilot interim results show clear consumer demand for mobile TV -83% of triallists are satisfied with the end-to-end service provided -76% of triallists indicate that they would take up the service within 12 months • Positive response from 500 triallists in Finland Pilot (May 2005) using mobile TV devices with live services –58% thought the concept of mobile TV was interesting –41% claimed they would buy future mobile TV services –50
Summary of the content on the page No. 5
Mobile DTV Alliance Board Companies 5© 2005 Nokia Nseries
Summary of the content on the page No. 6
DVB-H Worldwide Mobile TV Mobile Mobile Mobile TV Mobile Broadcast network Mobile Broadcast network content Terminal content Terminal Cellular network Cellular network 6© 2005 Nokia Nseries
Summary of the content on the page No. 7
Overview of DVB-H technology Battery Life Scalability Reception/ Coverage Open Standards Cell Handover Support Multi- Service channel Discovery Capacity Rights IP Connectivity/ Management & Interactivity Billing Multimedia Support 7© 2005 Nokia Nseries
Summary of the content on the page No. 8
DVB-H benefits • Short time to market – Already established - pilots in US, Europe and Asia/Pacific – Technology available from several sources • Great end-user experience – High quality audio and video – Offers up to 50 channels and/or other multimedia content – Long battery life, 4 hours of viewing time – Ease of use, service discovery, easy subscription • Open standard for value chain partnerships – Open, multi-vendor system => cost competitiveness – Attracting investments from major companie
Summary of the content on the page No. 9
DVB-H is the preferred technology 80 70 60 DV B -H 50 T-D M B 40 S-D M B ISDB-T 30 Analogue 20 10 0 2005 2006 2007 2008 2009 2010 Source: Informa 9© 2005 Nokia Nseries Millions
Summary of the content on the page No. 10
Nokia Mobile Broadcast Solution Nokia 7710 Nokia 7700 Broadcast Service Broadcast Service Manager Manager Broadcast Account Manager e-Commerce Mobile TV Service Mobile TV Service Management Management Mobile Broadcast Solution 3.0 e-Commerce Mobile TV Service Mobile TV Service Management Management Mobile TV Server Solution 2.2 • over 15 pilots Commercial Service Mobile TV Server Solution 2.1 Start Enabled • three pilots 2003 2004 2005 2006 10 © 2005 Nokia Nseries
Summary of the content on the page No. 11
TV goes Mobile with the Nokia N92 • Watch up to 4 hours TV • Large 2.8’’anti glare screen with 16 million colours • One Key TV access • 30 second replay, 30 minute recording • Always up to date Electronic Service Guide Dedicated 4-in-1 media keys • Full Nokia Nseries feature set – Music player, FM radio & Visual Radio – 2 MP camera 11 © 2005 Nokia Nseries
Summary of the content on the page No. 12
Summary • TV is going mobile, now • Commercial launches announced in Italy and Malaysia for 2006 • DVB-H preferred technology for Mobile TV • Mobile TV brings together media, broadcast, and mobile industries • Nokia N92 and Mobile Broadcast Solution 3.0 enables commercial service offering • New business opportunites for all industry players 12 © 2005 Nokia Nseries
Summary of the content on the page No. 13
Thank You 13 © 2005 Nokia Nseries
