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Alcatel-Lucent
Unlimited Mobile TV Solution
Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent
Unlimited Audience
Unlimited Number of Channels
Unlimited Coverage
Maximum Interactivity
Unlimited Entertainment
Unlimited Usage
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Mobile TV Ready for Prime Time Today’s mobile end users want more from their mobile services. They want advanced services that let them download and play songs and videos, send text messages, conference with colleagues and friends, and exchange pictures or videos on whichever device they are using. Now, mobile end users worldwide are showing a growing interest in mobile TV. In fact, the European Commission estimates that mobile TV could be a market of up to €20 billion by 2011, reaching approxim
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Where it is available, mobile TV has The result is a mass-market mobile Simplify the Delivery been successfully deployed on existing TV option tailored to deliver an of Mass Market Mobile TV cellular infrastructures in point-to unlim ited number of TV channels, The Alcatel-Lucent Unlimited point mode. But this approach is not to an unlimited mobile audience Mobile TV solution simplifies the designed to deliver the same content with unlimited coverage. delivery of mass market mobile TV. to many
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Unicast and Broadcast: Complementary for Unlimited Mobile TV Unicast is communication between a single sender and a single receiver Select the Technology that Fits You Best over a network. An earlier term, point-to-point communication, To deploy and integrate a mobile Alcatel-Lucent has addressed these is similar in meaning to unicast. broad cast overlay with your network and other technology challenges with Typically, current 3G networks are for a truly mass-market mobile TV the Unlimited Mobi
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Depending on your current assets Full flexibility between terrestrial and streams and selects the transmission (network and spectrum) and service satellite backhauling is also provided format, either broadcast, or uni cast objectives, the Alcatel-Lucent to feed these infrastructures with the (2G, 3G, etc.), depending on the Unlimited Mobile TV solution offers channels to be broadcast. targeted audience. different infra structure options to deliver main stream channels: End-user terminals receive
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New DVB-SH Specification Enables Delivery of Mobile Multimedia Services Using Hybrid Satellite/Terrestrial Networks The new Digital Video Broadcasting-Satellite services to Handhelds (DVB-SH) specification is an evolution of the Digital Video Broadcasting-Handheld (DVB-H) standard. It enhances the range of DVB standards for the delivery of mobile digital television. The DVB-SH standard enables the delivery of IP-based media content and data to handheld terminals like mobile phones and PDAs via s
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Alcatel-Lucent Supports Major Standards – DVB-H and DVB-SH 9600 DTH TRANSMITTER (UHF BAND) Alcatel-Lucent has developed a digital transmitter for broadcasting DVB-H television services to mobile users, which can also broadcast DVB-T signals to fixed users of digital terrestrial television. Emerging network architectures need low-power transmitters that can provide radio coverage with the same quality delivered by cellular networks. The Alcatel- Lucent 9600 DTH meets these requirements. Two vers
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Mobile Interactive TV successes Alcatel-Lucent media solutions include mobile interactive TV applications, which allow extensive interactivity and personalization, complementing traditional live TV with made-for-mobile content, creating the possibility to pro vide targeted advertisement supported content to end-users. Alcatel-Lucent is heavily involved in interactive mobile TV deployments, with more than 80 mobile operators around the world using its superior end- to-end video and music solutio
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Initiate Your Mobile TV Business Beyond providing the most effec - We’ll help you build a business case tive technology options with the that ensures you meet all your business Unlimited Mobile TV solution, objectives while keeping capital and Alcatel-Lucent can also help you operational expenditures in line. kick-start your mobile TV business. And we’ll also establish and initiate As your mobile TV partner, Alcatel- ad-hoc partnerships and consor - Lucent works with you to develop tiums with in
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“SFR has always stood at the forefront of inno vation in order to provide all its clients with the most attractive mobile services. This is why we wished to evaluate the hybrid technol - ogy pro posed by Alcatel-Lucent based on the new DVB-SH standard specified by the DVB Project, in just the same way as we had tested the DVB-H stan dard last year. These technologies, which are Alcatel-Lucent Enables Mobile TV Launches Worldwide recommended at national Alcatel-Lucent is a trusted mobile TV sol
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ICO GLOBAL COMMUNICATIONS, SFR (VODAFONE GROUP), “ICO is expanding its UNITED STATES FRANCE relationship with Alcatel- Alcatel-Lucent is working with ICO Alcatel-Lucent has been testing Global Communications to launch a DVB-SH technology for broadcast Lucent. We have confi - market trial of ICO’s Mobile Interactive mobile TV in the S Band with SFR. dence in their ability based Media (“MIM”) services. As ICO’s mobile TV partner, Alcatel-Lucent This technical test of Alcatel- on both their leaders
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Deploy and Operate Your Mobile TV Service Alcatel-Lucent’s experience with a sub-contractors required to make variety of mobile TV projects around your mobile TV service a reality. the world gives us the knowledge and experience you need from a solution And we have a variety of hosting partner to successfully deploy a mobile options that can make any mobile TV service. We understand your oper - TV deployment simple and efficient. ational constraints and the risks asso - ciated with any new techn
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NETWORK OUTSOURCING AGREEMENT WITH E-PLUS IN GERMANY Alcatel-Lucent is managing several network business divisions of Germany’s third-largest mobile communications provider, E-Plus Mobilfunk. Under the terms of the network outsourc ing agreement, E-Plus Mobilfunk transferred the operational business divisions responsible for the operation, maintenance and deployment of its cellular network to Alcatel-Lucent, enabling E-Plus to concentrate on its core business, reduce operational expenses and i
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Partner with Alcatel-Lucent for Unlimited Mobile TV Alcatel-Lucent is committed to supporting service providers in delivering a truly converged TV experience. We have established a leading position in interactive TV services, and enable TV, video and music services for more than 120 fixed and mobile service providers around the world. Alcatel-Lucent is also a worldwide leader in the development and deploy ment of fixed Triple Play and IP-TV. Leverage Our Mobile TV Ecosystem Since any mobile
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Alcatel-Lucent is your trusted partner to design, develop, deploy and operate Unlimited Mobile TV solutions adapted to your environment. The solution: � provides your customers with a unique end-user experience that smoothly blends mass audience, interactive and personalized multimedia applications on the same device � offers a telco-grade quality of service and operation, combining multiple networks and infrastructures � is based on efficient open standards (DVB family: DVB-H and DVB-SH) with d
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www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. © 2007 Alcatel-Lucent. All rights reserved. UCE001288807070602 (08)
